Twiga Foods Selects Jumia Kenya CEO Charles Ballard As Successor To Peter Njonjo

Twiga Foods has announced the appointment of Charles Ballard as its new Chief Executive Officer following an extensive global search process.

With a career spanning over 15 years, including 9 years in the Kenyan market, Ballard brings a wealth of experience in e-commerce, retail, and financial services to his new role.

Previously serving as CEO of Jumia Kenya, a prominent e-commerce company, Ballard led the organization through a transformative phase towards profitability.

Hein Pretorius, Chairman of Twiga’s board of directors, expressed enthusiasm for Ballard’s appointment, stating, “We are thrilled to welcome Charles as our new Chief Executive. His extensive knowledge of the Kenyan e-commerce and retail landscape, coupled with his demonstrated operational expertise, entrepreneurial spirit, and dedication to the Twiga Foods vision, position him as the ideal leader to guide Twiga into its next phase of growth and success.”

In his response to the appointment, Charles Ballard expressed optimism for the future, stating, “I am honored to lead the talented team at Twiga Foods during this pivotal moment. With our unique value proposition, we are poised to capitalize on key market opportunities.”

Ballard highlighted Twiga Foods’ potential to enhance its operations, technology, and user experience to generate significant value for stakeholders and the ecosystem.

“I am deeply committed to nurturing our team and fostering a culture of collaboration and excellence that will propel us into our next phase of growth,” he added.

As CEO, Ballard will oversee all aspects of Twiga’s business, supported by a team of senior leaders including Chief Operating Officer Anjan Dasgupta, Chief Technology Officer Paul Bombo, Chief People Officer Susan Kiama, and Chief Financial Officer Zuber Momoniat.

This leadership transition aligns with Twiga Foods’ continued mission to revolutionize food supply chains across Africa.