Rubis Energy Kenya will open French restaurants across its network of service stations to improve customer experience and convenience.
The company announced in a statement on Wednesday that the restaurant known as Brioche will offer French cuisine and bakery experience as part of its marketing strategy.
“As part of our promise of ‘Making Your Life’s Journey Better’ to our customers, we seek to provide unique products and services.
These will enhance their experiences at the stations,” said Rubis Energy East Africa managing director Mr Jean-Christian Bergeron.
“Brioche is known to be a high quality, affordable, convenient bakery and restaurant brand inspired by the French cuisine tradition.
Brioche brings the French bakery quality to the Kenyan market and makes it accessible to all.”
Brioche is already in five Rubis stations – Ojijo, Boma, Karen, Langata, and Thome, with more expected to be unveiled.
The French-based global oil firm has moved to modernize its retail outlets after the acquisition of KenolKobil and Gulf Energy in 2019.
The firm has a market share of about 10 percent with a network of 230 service stations.
Rubis spent about Sh98.7 billion in its operations in Kenya over a five-year period.
This is as it rebrands KenolKobil and Gulf Energy outlets according to Business Daily
The oil firm is investing in the storage, distribution, and sale of petroleum and liquefied petroleum gas in the country.
It has plans to become a fully stand-alone brand in Kenya by end of 2022 according to The Star.
This is after acquiring KenolKobil in March 2019 in a Sh36 billion deal.
The Gulf Energy buyout amount however remains undisclosed according to Rubis.
Rubis is phasing out the two firms and will rebrand 190 KenolKobil outlets and Gulf Energy’s 46 petrol stations in the country.
It currently has a combined network of 230 service stations countrywide.
This gives it a market share of 21.6 percent in the country’s petroleum sales market.