NCBA Group has revealed plans to open new branches, raising its count from 78 branches to 84 by year-end.
The bank, which shut 14 of its branches in Kenya last year due to the disruption caused by Covid-19, said yesterday its decision is informed by the need “to get closer to” its customers.
“We are planning on doubling our network,” managing director John Gachora told the Business Daily.
Lenders including StanChart, Stanbic, Equity, and SBM Bank Kenya have shut several branches.
This headlines the shift to digital banking in place of the traditional brick-and-mortar.
This is up from 91 percent before the Covid-19 pandemic struck.
This as many lenders roll out digital banking platforms, which have in turn cut the need for customers to visit brick-and-mortar outlets for services.
Mr. Gachora, has, however, defended the bank’s plan saying it will enable it to capture new markets and increase proximity to its customers through brick-and-mortar.
“We believe given our size, the spread of our customers, and the value we bring, we have to get closer to our customers and our target,” he said.
“We are also expanding our product offering to capture new markets.”
The rise of digital banking has allowed lenders to reach customers directly, reducing the need for physical locations in a move that has also led to massive job losses among clerical staff.
Banks have also attributed the digitization push to the Covid-19 disruptions that hurt customer traffic in banking halls.
It has since been relegated to fourth place with Sh542.59 billion assets as of June 30.
Mr. Gachora said the latest branch expansion plan coincides with new hires.
“We have been hiring branch staff and have also promoted a lot of our staff,” he said.
The digital shift has in turn cut the number of staff who were previously needed to offer the services at various bank branches.
NCBA last year spent Sh742 million on the Voluntary Early Retirement program that saw the exit of 130 employees.