5 Unwritten Rules That Are Killing Your Business in Kenya

Many Kenyan businesses still operate under outdated management practices that can hinder growth and success in today’s rapidly evolving market.

Embracing modern management practices that prioritize adaptability, diversity, and long-term thinking can help companies thrive in Kenya’s competitive business landscape.

By challenging these outdated notions, Kenyan businesses can create more dynamic, inclusive, and successful work environments.

Here are five common misconceptions that could be detrimental to your business:

1. “The customer is always right”
While customer satisfaction is crucial, blindly following this adage can be harmful. Not all customer demands are reasonable or align with your business goals. Successful companies learn to identify and prioritize their ideal customers while respectfully managing unrealistic expectations.

2. Automatic promotion of top performers
Promoting employees solely based on their current job performance overlooks other critical leadership skills. Instead, consider a more holistic approach to advancement, focusing on potential, adaptability, and management capabilities.

3. Hiring only experienced candidates
While experience is valuable, it shouldn’t be the only criterion. Fresh perspectives and innovative ideas often come from less experienced individuals. Consider a mix of experienced professionals and promising newcomers to foster creativity and growth.

4. Focusing exclusively on the bottom line
Short-term profits shouldn’t overshadow long-term sustainability. Successful businesses in Kenya balance financial goals with investments in employee development, community engagement, and sustainable practices.

5. Mandatory probation for all new hires
While a probation period can be useful, applying it universally may create unnecessary tension and uncertainty. Consider evaluating the need for probation on a case-by-case basis, focusing on clear expectations and open communication from the start.